At this time of year, much of my attention—as a publisher of books about Egypt—centers on trying to understand what is happening in the re-emerging tourist market.
My weather vanes are not, for the most part, the resorts on the Sinai Peninsula or the Red Sea, but Cairo, Alexandria, Luxor, and Aswan, which attract those who are most interested in pharaonic, Ptolemaic, Coptic and Islamic monuments and history.
The good news is that, this season, things do seem to have been looking up for book sales. I have no doubts now, if I ever really had any, that we will survive the post-2011 slump, and will rise again, alongside the Egyptian tourist trade. This also seems to me to be inevitable given the universal interest in this most fascinating of countries.
So, the book trade will survive, in one form or another, but it is possible that others may not. (more…)